Blog
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Link Velocity and Other Metrics That Mislead
Velocity, anchor ratios, toxicity scores, link-to-page ratios. Where each came from, what it's derived from, and how much weight it holds.
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How to Tell Whether a Link Did Anything
You can't isolate one link in a live search index. Here's what you can honestly claim, and how to build a case that survives scrutiny.
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Referring Domains Versus Total Backlinks
One of these numbers is stable and informative; the other is dominated by footers and templates. Which to report, and why.
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What Domain Rating Actually Measures
DR is a logarithmic score derived from one vendor's crawl of the link graph. Here's what that means for the number in your report.
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Why Two Tools Report Different Backlink Counts
One tool says 1,400 links, another says 5,900, Search Console says something else again. Neither is broken — here's the mechanism.